Title Eventful cities : cultural management and urban revitalisation / Greg Richards, Robert Palmer.

Publication Information

Amsterdam ; London : Butterworth-Heinemann, c2010.

Location	Item Type	Call No.	Status
Main Stock	Book - 21-Day	307.76 RIC	AVAILABLE
Main Stock	Book - 7-Day	307.76 RIC	AVAILABLE
Main Stock	Book - 7-Day	307.76 RIC	AVAILABLE

Description	xviii, 516 p. : ill. ; 23 cm.
Bibliography	Includes bibliographical references and index.
Contents	Chapter 1: Creating the events platform; Chapter 2: The event concept; Chapter 3: Making the dream a reality; Chapter 4: Event programming: narratives and audiences; Chapter 5: Gathering support: Stakeholder communities; Chapter 6: Event management; Chapter 7: Event marketing; Chapter 8: Event impact; Chapter 9: Event sustainability; Chapter 10: The event balancing act; Chapter 11: Critical reflections: Keys to success; Chapter 12: The eventful city toolkit.
Subject	Special events -- Europe -- Management -- Case studies.
	Urban renewal -- Europe -- Case studies.
	City promotion -- Europe -- Management -- Case studies.
	Urban economics.
	Special events -- Management.
	Urban renewal.
	City promotion -- Management.
Added Author	Palmer, Robert.
ISBN	075066987X (pbk.) : £29.99
	9780750669870 (pbk.) : £29.99