Abstract
The challenges of today’s ubiquitous and hyperconnected digital ecosystems make a clear case for a holistic approach, working towards an enterprise-wide transformation rather than a digital extension. This requires overcoming the silos of the past – enterprise architecture and information systems, digital marketing and communications, and digitally supported services and operations. Only by making those elements part of one strategy is a business able to transform its enterprise ecosystem in order to deliver on its promise to users. A design approach with appreciation of the dynamics and stakeholder complexity in modern enterprise ecosystems is a suitable foundation to formulate and illustrate such a strategy, drawing on an intensive dialogue with strategic decision-makers. Our Enterprise Design Framework provides practitioners to a map of 20 aspects relevant to such work, looking at a large variety of concerns related to enterprise-people relationships. Developed with various clients, we applied it recently in a project with a United Nations agency, aiming at reshaping their digital strategy.
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© 2014 Springer International Publishing Switzerland
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Guenther, M., Middeke, D. (2014). Designing Future Enterprises. In: Benghozi, P., Krob, D., Lonjon, A., Panetto, H. (eds) Digital Enterprise Design & Management. Advances in Intelligent Systems and Computing, vol 261. Springer, Cham. https://doi.org/10.1007/978-3-319-04313-5_1
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DOI: https://doi.org/10.1007/978-3-319-04313-5_1
Publisher Name: Springer, Cham
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