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  1. Introduction to digital business and e-commerce - Dave Chaffey

    Chapter  Module: B2112 (Scanned Extract)

  2. Extract - Laudon, K.C. and Guercio Traver, C.

    Chapter  Module: B2112 (Scanned Extract)

  3. From funnel to journey - Aldo Cundari

    Chapter  Module: B2112 (Scanned Extract)

  4. Extract - Dave Chaffey and Fiona Ellis-Chadwick

    Chapter  Module: B2112 (Scanned Extract)

  5. Extract - Dave Chaffey and Fiona Ellis-Chadwick

    Chapter  Module: B2112 (Scanned Extract)

  6. Extract - Dave Chaffey and Fiona Ellis-Chadwick

    Chapter  Module: B2112 (Scanned Extract)

  7. Extract - Dave Chaffey and Fiona Ellis-Chadwick

    Chapter  Module: B2112 (Scanned Extract)

  8. Extract - Kenneth C. Laudon and Carol Guercio Traver

    Chapter  Module: B2112 (Scanned Extract)

  9. Extract - Kenneth C. Laudon and Carol Guercio Traver

    Chapter  Module: B2112 (Scanned Extract)

  10. Digital security - Vincenzo Morabito

    Chapter  Module: B2112 (Scanned Extract)

  11. Extract - Dave Chaffey and Fiona Ellis-Chadwick

    Chapter  Module: B2112 (Scanned Extract)

  12. Designing Future Enterprises - Milan Guenther, Dennis Middeke

    Chapter 

  13. Social media? Get serious! Understanding the functional building blocks of social media - Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011-5

    Article 

  14. Social media in marketing: A review and analysis of the existing literature - Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Raed Algharabat 11/2017

    Article 

  15. Use of Social Media in Health Promotion - Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen, Carl L. Hanson 03/2012

    Article 

  16. E-commerce business strategies - Laudon, K.C. and Guercio Traver, C.

    Chapter  Module: B2112 (Scanned Extract)