B2112 - Digital Business and E-Commerce Management Current Academic Year

B2112 - Digital Business and E-Commerce Management

Introduction to digital business and e-commerce - Dave Chaffey

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Extract - Laudon, K.C. and Guercio Traver, C.

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From funnel to journey - Aldo Cundari

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Extract - Dave Chaffey and Fiona Ellis-Chadwick

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Extract - Dave Chaffey and Fiona Ellis-Chadwick

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Extract - Dave Chaffey and Fiona Ellis-Chadwick

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Extract - Dave Chaffey and Fiona Ellis-Chadwick

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Extract - Kenneth C. Laudon and Carol Guercio Traver

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Extract - Kenneth C. Laudon and Carol Guercio Traver

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Digital security - Vincenzo Morabito

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Extract - Dave Chaffey and Fiona Ellis-Chadwick

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Designing Future Enterprises - Milan Guenther, Dennis Middeke

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A Case Study: How a Retail Jewelry Store Learned to Compete in the E-Commerce Market Place - William P. Cordeiro 01/2003

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A Narrative Literature Review and E-Commerce Website Research - K.M. Rahman

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An empirical study on factors affecting e-commerce adoption among SMEs in west Malaysia - Seng Chee Lim, Seng Poh Lim, Numtip Trakulmaykee 2018

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Channel selection in e-commerce age: A strategic analysis of co-op advertising models - Yongmei Liu, Yuhua Sun, Junhua Hu 21/02/2013

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Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior - Nora Ganim Barnes, Stephanie L. Jacobsen 04/03/2014

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Revival of high street retailing – the added value of shopping apps - Demko-Rihter, Jelena

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Role of social media in retail network operations and marketing to enhance customer satisfaction - Ramanathan, UshaSubramanian, NachiappanParrott, Guy 2017

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Social media? Get serious! Understanding the functional building blocks of social media - Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011-5

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Social media in marketing: A review and analysis of the existing literature - Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Raed Algharabat 11/2017

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The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT) - Philipp, Klaus 2013

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The Effect of the Transformation in Digital Media on the Digital Divide - Amit Schejter, Orit Ben-Harush, Noam Tirosh

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The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm - Jamid Ul Islam, Zillur Rahman 07/2017

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The impact of social media influencers in tourism - Francesca Magno, Fabio Cassia 03/04/2018

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UNDERSTANDING E-COMMERCE ADOPTION. LITERATURE REVIEW OF COMPETING MODELS - Constantin SASU 2017/05/01

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Understanding Customer Experience Diffusion on Social Networking Services by Big Data Analytics - Francesco Piccialli, Jai E. Jung 2017-8

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Use of Social Media in Health Promotion - Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen, Carl L. Hanson 03/2012

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E-commerce business strategies - Laudon, K.C. and Guercio Traver, C.

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